Our contribution aims at introducing and discussing Collective Intellectual Property Rights as a juridical framework for economic development, that could mark a step forward in tourism planning in the sense of supporting a higher degree of creativity in tourist activity. Our approach is based on the idea that local creative knowledge can be used in the production of a valuable tourist experience. Since the main components of creative knowledge are heritage, identity, material culture, lifestyle and savoir faire, the local issue is clearly very important. However, local creative knowledge needs to be embedded into a full-fledged economic production process in order to become a development asset for the community. The possibility of defending and strengthening creative clusters as pillars of tourist production faces two major challenges: the structure of the market to which it is directed (tourism), and the global development of the world economy, which tends to disenfranchise production processes from locally embedded knowledge, dissipating place advantages. The viability of a process of “commodification” of creative knowledge can then be viewed in the light of such turbulent environment, focusing on regions where the pressure to market local resources to visitors is higher. There especially, a specific tool as the institution of Collective Intellectual Property Rights on culture-based goods and landscape elements may contribute towards the stated aims.

Tourism quality labels. An incentive for the sustainable development of creative clusters as a tourist attractions?

SEGRE, GIOVANNA
2007-01-01

Abstract

Our contribution aims at introducing and discussing Collective Intellectual Property Rights as a juridical framework for economic development, that could mark a step forward in tourism planning in the sense of supporting a higher degree of creativity in tourist activity. Our approach is based on the idea that local creative knowledge can be used in the production of a valuable tourist experience. Since the main components of creative knowledge are heritage, identity, material culture, lifestyle and savoir faire, the local issue is clearly very important. However, local creative knowledge needs to be embedded into a full-fledged economic production process in order to become a development asset for the community. The possibility of defending and strengthening creative clusters as pillars of tourist production faces two major challenges: the structure of the market to which it is directed (tourism), and the global development of the world economy, which tends to disenfranchise production processes from locally embedded knowledge, dissipating place advantages. The viability of a process of “commodification” of creative knowledge can then be viewed in the light of such turbulent environment, focusing on regions where the pressure to market local resources to visitors is higher. There especially, a specific tool as the institution of Collective Intellectual Property Rights on culture-based goods and landscape elements may contribute towards the stated aims.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11578/3616
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