ITM, Italian Tradition Market

Concept Italy is the Country of diversity. Being the Country with the greatest biodiversity in the World, and having many and diverse expressions in the Arts developed over the centuries, are two basic factors that show what we can offer. Art has always been accompanied by artisan knowledge, which has been and still is our main economic resource. On the other hand, Italians have always known how to use what Nature offered, shaping the territory and acquiring unique agricultural skills, which produce excellent products. Our project works on how to enhance this incredible heritage and how to literally offer it to the public. We wanted to conceive an open, free space, but one that involves the visitor in a complete experience. We did it by respecting as much as possible the historical site in which Italian Tradition Market is inserted and also by adding a coordinated system of elements that together constitute the furnitures and the articulation of the spaces. Flow system The core of the project is the ancient theatre, and the main circulation runs around the central area in all the floors. All the other spaces and functions are distribute starting from this main path. The market area is distributed on all the floors, and is designed to be a flexible and free spaces, where the activities can change during the day. While the daily market is open all this areas are addressed to be the place of the direct selling of local market products and personal and traditional interaction with local producers. During the night the space is think to be a place for appreciating the local food and products, while sharing and interacting with friend and people, as the italian tradition teaches. Inner front The market is traditionally the place of the sharing and interacting. It is historically a common place for meeting people, and open or covered square. This thinking where a starting point of all the project. The central area, around the ancient theatre, is the core of the market, and all the life ad activities runs around it. For this reasons the internal no-stop image of the prospect is important to understand this continuity of spaces and activities. The project presented is a covered square, which is able to contain traditional and future ways of living and sharing.