ADI, the Association for Italian Design, serves to signal key developments in industrial design in Italy, through a series of closely correlated activities, specifically the permanent survey on Italian design, the annual publication of the ADI Design Index and the Golden Compass-ADI award initiative. For the 2005 edition, the survey and the index have been in part reorganised, in terms of both the research and selection methods used and the overall philosophy of the entire initiative, to identify changes in the culture of design, to recognise the ability of businesses to react to these changes and to highlight the most innovative trends.