"Recording is not remembering": consumption and conservation between visual and factual experience in cultural tourism

The paper aims to reflect on the relationship between conservation and consumption in cultural routes reflecting on the case study of "Camino of Santiago de Compostela". The essay analyses the difference between recording and remembering in the process of acknowledgement and experience in cultural heritage through main topics as: the value of authenticity, the recognisability/the acknowledgement between local and universal, the role of the matter and the ‘memory-images’ , the role of time, the relationship between tangible and intangible, the consumption of the heritage as a non-actual experience, the difference between the ‘anthropological’ place and the ‘hypermodern’ place.