Zurich, 1970. The Exhibition «Balenciaga: Ein Meister der Haute Couture»

This article takes a new look at «Balenciaga: Ein Meister der Haute Couture», the exhibition held at the Museum Bellerive in Zurich from May 31 to August 16, 1970. By exploring the materials preserved in the museum’s archives (now at the Zurich University of the Arts), the study sets out to reconstruct this retrospective dedicated to Cristóbal Balenciaga and to consider its relevance to the museology of the Spanish creator. Examining these archival materials provides an extraordinary opportunity to reflect on the history of fashion exhibitions, on the genealogy of these three-dimensional artifacts and on the practice and discipline of fashion curating. How do we decide whom and what to show? How do we construct a museum collection that represents fashion? To address these questions, this article analyzes not only the exhibition project, but also and above all the decision-making processes that preceded and shaped this exhibition in particular. «Balenciaga: Ein Meister der Haute Couture» was an exhibition produced in an institutional dimension which saw a close connection between the museum and the school of applied arts. At the root of this project lay the intentions of a school of fashion design: this allows us to think about the relationship between the design of fashion and the languages used in exhibitions of and for fashion.