Change is at the heart of the definition of fashion, as many theorists, designers and cultural analysts have shown. This article takes up this perspective to question the role of fashion design in the 21st century in the relation to cultural, media and technological changes. Adopting a field research approach, the paper analyses the interaction between fashion, designers and digital technologies that are emerging in Italy in order to re-grasp Made in Italy in a futuring perspective. The case studies were selected for their relevance to the digital in terms of design, production, and display. The paper analyses how the pandemic crisis is affecting the Made in Italy, stimulating new ways of designing, understanding, producing, and consuming fashion.

An Exploration of Digital Fashion in Pandemic Italy: Districts, Designers, and Displays

Franzo, Paolo;Vaccari, Alessandra
2021-01-01

Abstract

Change is at the heart of the definition of fashion, as many theorists, designers and cultural analysts have shown. This article takes up this perspective to question the role of fashion design in the 21st century in the relation to cultural, media and technological changes. Adopting a field research approach, the paper analyses the interaction between fashion, designers and digital technologies that are emerging in Italy in order to re-grasp Made in Italy in a futuring perspective. The case studies were selected for their relevance to the digital in terms of design, production, and display. The paper analyses how the pandemic crisis is affecting the Made in Italy, stimulating new ways of designing, understanding, producing, and consuming fashion.
File in questo prodotto:
File Dimensione Formato  
franzo e vaccari_an exploration of digital fashion.pdf

accesso aperto

Tipologia: Versione Editoriale
Licenza: Creative commons
Dimensione 810.81 kB
Formato Adobe PDF
810.81 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11578/302056
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact