Urban Remnants Become Setting for Events

The so-called “urban remnants” are often considered as sites undergoing identity crisis, however, in such spatial and temporal suspension, they show a great narrative potential. The suggestion of the unfinished, the versatile spaces open to welcome any story or activity together with their charm, fascinate visitors who are caught into a dramatic atmosphere leading to multiple interpretation. These sites hence become the natural stage for different cultural, design and fashion events where the setting is an integral part of the experience. This chapter analyzes how urban remnants turned into the setting for some of the main events during the Milan Design Week over the past 15 years, through a tale of stories telling their strong calling for theatre and how through little setup works they became setting for unusual metropolitan shows/events.