What really matters? Systemic Design, motivations and values of the Circular Economy companies in Italy

Since 2014, the Circular Economy (CE) concept is gaining an important role in the European context thanks to the specific direction given by the EU policy. This research wants to frame Italian companies who are working on CE context to understand mainly which is their approach and awareness to CE and if the design is playing a role in this transition. At the beginning of 2019, an online questionnaire was sent to the actors present in the app database ‘Mercato Circolare’ who, since March 2017, is mapping the Italian situation collecting the actors related to the CE selecting companies, events and experiences of circular citizenship. Despite the response rate was 14%, the results are interesting: 100% are SMEs; 21% are not aware to work on CE; >52% identified difficulties with value appreciation; design competencies are present in the 66% of realities and in 29% the designers by formation are founders.