Genoa Loci Interactive Game

Generative design is a valuable tool to engage citizens in interactive activities and allow them to discover hidden treasures in their cities. Such potential has been leveraged by the authors, combining a physical experience with a digital application, designed to collect data during the event Genoa Loci, and ultimately visualize them, producing graphic feedback that could be collected as a prize. Genoa Loci has been organized in February 2020 by TEDxGenova, a non-profit organization devoted to sharing knowledge and valuable ideas within the city of Genoa, Italy. The gamification approach has been extremely valuable in involving both young and adult users in the activity, and ultimately improve the perception that citizens have about a strongly stereotyped area of Genoa. The article describes how the activity was organized and managed via the design of a custom web application and shows the results and the final impact of the experience on the participants.