ENHANCING DESIGN INNOVATION: EMBRACING THE 'OUT OF THE BOX' RESEARCH APPROACH IN PRODUCT DESIGN

The concept of "out of the box" research in the context of product design refers to a research approach that spans across different fields and sectors unrelated to the specific area of interest. Instead of limiting oneself to conventions and traditional approaches, the designer seeks to incorporate concepts and ideas from different disciplines or fields into their project. Metaphorically, the designer conducts research 'outside the box,' identifying design solutions to unrelated technical problems and 'bringing them inside the box,' adapting them to their own project. The benefits are evident: by exploring and importing ideas from diverse sectors, the possibility of developing innovative solutions that may not have been considered within the specific field of work opens up. It also stimulates the creativity and lateral thinking ability of designers. By encouraging open-mindedness and the exploration of new territories, a space for innovation and the generation of original ideas is created. This can lead to a more dynamic and stimulating design environment. This article presents how this approach was applied in a first-year design studio of a product design bachelor's degree and showcases a selection of the results.