Value Chains and Value of Places. The Tuscan Craft Companies in the Global Luxury Production

This article examines the rhetorics of place-anchored production valorisation in the relationship between large firms and small artisanal enterprises within a luxury leather goods manufacturing cluster near the city of Florence, Italy. The aim is to show how the relevance attributed to the country of origin on the market through the ‘made in Italy’ label overshadows part of the production processes and the dynamics of power and exploitation that develop along the local supply chain.