BUILDING AWARENESS OF DISUSED INDUSTRIAL HERITAGE THROUGH DATA-DRIVEN: HISTORICAL ANALYSIS, SCIENTIFIC DATA, AND STAKEHOLDER COLLABORATION. SCHIO AS AN EXPERIMENTAL CASE STUDY

The paper addresses the social dimension of dismissed industrial heritage through the case study of Schio City, also known as the "Manchester of Italy." The research provides an urban analysis of the city's productive and social fields. Thus, it aims to serve as a theoretical and operational tool for preliminary reflection on its restitution into the community. The presented case study is particularly relevant for its role in Italy's Industrial Revolution, especially in wool production from the 18th century. Alessandro Rossi, an entrepreneur and a senator in the Italian kingdom, promoted the city's social, cultural, and economic program. From 1846, he brought international expertise to Schio and established a network of relationships with major industrial capitals in Europe. Rossi combined the Industrial Revolution with social development, promoting a garden city model that included a new workers' district and the development of infrastructures in the Alto Vicentino area. The architectural program was entrusted to Antonio Caregaro Negrin, an Italian neo-Gothic and eclectic architect. Evidence of Rossi's projects can be seen in the Fabbrica Alta, a landmark of Schio's industrial past, the Giardino Jacquard, and the Rossi Kindergarten, all testaments to his social commitment. The MATESCA ClusterLab of the Università Iuav di Venezia and the Municipality of Schio promote the research in collaboration with the local office of the Ministry of Culture. The study is based on multidisciplinary collaborative processes to increase social awareness of industrial heritage's tangible and intangible values, promoting their transmission