Towards product design to meet Human-Planet Needs

This paper explores the interconnectedness of human and planet needs in product design, advocating for a shift beyond sustainability towards active regeneration. Considering the economic framework of the Doughnut Economy, Circular Economy, and regenerative business models, it introduces the concept of ‘human-planet needs’ (HPN) to emphasize a dual focus on societal and environmental well-being grounded in Design for Sustainability and distinct from Norman’s humanity-centered design. It proposes an approach that integrates Human-Centered Design with Systemic Design for circularity, fostering solutions that enhance usability while reducing environmental impact. Two case studies—HomeCircle, a home dialysis machine, and WAVY, a professional pasta cooker—hint how these approaches can foster innovation that is both resource-efficient and user-centered. By aligning with the UN Sustainable Development Goal SDG12, this research highlights the role of design in shaping regenerative technological solutions, redefining product development to meet the intertwined needs of people and the planet.